Alarm Bells Ringing: Nokia in 2010

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Case Details:

Case Code : BSTR386
Case Length : 20 Pages
Period : 2009-2010
Pub Date : 2011
Teaching Note :Not Available
Organization : Nokia Corporation
Industry : Mobile Phone
Countries : Global

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

About Nokia

As of 2010, Nokia employed about 123,553 employees and operated under three business segments – Devices & Services, NAVTEQ (a leader in comprehensive digital mapping and navigation services), and Nokia Siemens Networks....

Nokia's problems

Though Nokia remained the largest mobile phone maker by units, with a global market share of about 35% (Q1 2010), the company struggled to keep pace with rivals such as Apple, Google , and RIM in the high-end smartphone market....

Elop joins Nokia

On September 10, 2010, Nokia’s Board of Directors replaced Kallasvuo with Elop. Elop had earlier been president of MBD, which makes the Office suite of applications....

Excerpts cont...>>

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